Private 1-on-1 Coaching

The Private Programme for Executives Who Want to Land the Role and the Package They Deserve

A fully personalised end-to-end system — built around you, delivered by Ross directly — to position you, get you in front of the right people, and convert opportunities into exceptional offers.

Book a 1-on-1 Discovery Call with Ross Limited places available · No obligation

Video coming soon

28%
Average base salary increase
Opportunity pipeline growth
2:1
Interview to offer ratio
250+
VP & C-level executives placed

Senior executives who went through the programme

★★★★★

"I had been stuck for eight months — applying online, getting nowhere. Within six weeks of starting the programme I had three meaningful conversations with companies I actually wanted to work for. Two turned into offers. I accepted one at 30% above my previous package."

Jonathan R.
Chief Revenue Officer · Enterprise SaaS
★★★★★

"The mock interview session alone was worth the entire investment. Ross told me things no one else had ever told me about how I was presenting myself. I went into my next proper interview and got the role."

Anya P.
Chief Product Officer · Fintech Scale-up
★★★★★

"The WhatsApp access throughout the process was invaluable. Having someone who actually knows how the search process works — on call during negotiations, before difficult conversations — is something no other coach offers."

Marcus T.
VP Engineering · Series C Technology

Five stages. Every step covered. Nothing left to chance.

This isn't a course with a coaching call bolted on. It's a fully personalised programme where Ross works with you directly at every stage — from clarity to offer.

1
Stage One
Clarity & Alignment Call

A dedicated 1-on-1 session with Ross to get clear on exactly what you want, what the market looks like for your profile, and what needs to change to get you there. You'll leave with a specific, personalised action plan — not generic advice.

60-minute 1-on-1 with Ross Personalised action plan Market positioning review
2
Stage Two
LinkedIn & CV Overhaul

You'll get full access to the Executive Profile Kit course content, then work through a 60-minute 1-on-1 session with Ross who will review and critique your LinkedIn profile and CV line by line — rewriting, reframing, and repositioning everything so you present as the market authority you are.

Executive Profile Kit included 60-minute line-by-line review Full LinkedIn & CV critique
3
Stage Three
Strategic Networking

Access to the Executive Networking Masterclass, plus tailored 1-on-1 guidance from Ross on exactly who you need to be connecting with and how — including which headhunters to target for your level and sector, and how to set up the system so it works for you passively.

Networking Masterclass included Tailored target list with Ross Headhunter outreach strategy
4
Stage Four
Mock Interview & Debrief

Full access to Own The Interview course content, followed by a 60–90 minute live mock interview with Ross — conducted as a real executive process — and a separate 30-minute feedback session with written notes and a recording of the mock interview so you can review every piece of feedback in context.

Own The Interview included 60–90 min mock interview 30-min feedback session Written notes & recording
5
Stage Five
Offer Negotiation & Deal-making

Access to the Deal-making Playbook, plus direct assistance from Ross on benchmarking your true market value, building leverage, and navigating the negotiation — so you don't just land the role, you land it on the best possible terms.

Deal-making Playbook included Personal benchmarking with Ross Live negotiation support
Throughout the Entire Programme
6 Months of Direct WhatsApp Access to Ross
Ross's personal number — on hand for specific questions, real-time support during live processes, and guidance through interviews and negotiations as they happen. Plus lifetime access to all four digital courses.

This programme is right for you if…

  • You're a VP or C-level executive in the tech sector looking to make a move in the next 6–12 months
  • You're getting interviews but not converting them into offers — or not getting in front of the right companies in the first place
  • You know you're underselling yourself but don't know how to fix it
  • You want personal, expert guidance — not a generic course or a junior coach with a framework
  • You're serious about making a significant move and want the best possible chance of landing the right role on the best terms
  • You want someone who has been inside the search process and knows exactly how hiring decisions are made

This probably isn't for you if…

  • You're at Manager/Head of level and not yet operating at VP/C-suite
  • You're looking for a quick fix or aren't willing to put in the work
  • You're not serious about making a move in the near term
  • You want a coach who will tell you what you want to hear

What a structured approach actually delivers

These aren't projections. They're the outcomes we consistently see from executives who work through the programme with full commitment.

Opportunity Pipeline
Most clients double the number of relevant, inbound opportunities within 60 days of completing their profile and networking work — without mass-applying to roles.
2:1
Interview to Offer Ratio
Clients who complete the interview preparation and mock session convert interviews to offers at a significantly higher rate — typically receiving an offer from every two processes they enter.
28%
Average Base Salary Increase
Clients who apply the Deal-making Playbook and work through negotiation with Ross see an average 28% uplift on base salary versus their previous role — with further upside on bonus and equity.

Why this isn't like any other executive career coaching

Other Career Coaches
Frameworks built from the outside in
Most career coaches have never run an executive search, sat in a hiring debrief, or negotiated a 6-7 figure package. Their advice is built on general principles — not on what actually happens in the real world, in your market, at your level.
Ross Johnston
Built from 15 years inside the process
Ross has briefed the roles, screened the candidates, run the interviews, sat in the debrief rooms, and negotiated the offers. Every framework in this programme comes from direct experience of how senior hiring actually works.
Other Career Coaches
Generic advice, junior execution
Many coaching programmes are run by junior associates following a playbook. The name on the website and the person on the call are often different people.
Ross Johnston
Ross personally, on every session
Every call, every review, every mock interview, every piece of feedback comes directly from Ross. No associates, no junior coaches, no outsourced delivery.
Other Career Coaches
Support ends when the programme ends
Most programmes are time-boxed and transactional. When the sessions are done, you're on your own — including during the critical moments of live processes.
Ross Johnston
Six months of direct access
You have Ross's personal WhatsApp number for six months — available during live interviews, negotiations, and every critical moment of your search when having the right perspective in real-time can change the outcome.
Ross Johnston

The person who has been on both sides of every decision you're facing

Ross Johnston is the founder of Centric Search, one of Europe's leading executive search firms. Over 15 years he has placed VP and C-level leaders into some of the world's most ambitious technology companies — including Airbnb, Google, Vinted, Datadog, and Uber.

In that time, Ross has led 250+ executive hires, screened and interviewed thousands of senior candidates, sat in the debrief rooms where hiring decisions are made, and negotiated offers at the highest levels of the market. He has seen, from the inside, exactly what separates the executives who consistently attract and win the best opportunities from those who don't.

The private coaching programme is the first time Ross has made that knowledge available in a fully personalised, 1-on-1 format.

15 years as one of tech's leading global headhunters
250+ VP and C-level hires in market-defining tech companies
Clients placed at Airbnb, Google, Samsung, Klarna, Uber and more
Founder of Centric Search
LED EXECUTIVE HIRES FOR:
Airbnb Samsung Uber Klarna HubSpot

The complete programme — nothing held back

  • Clarity & alignment call — 1-on-1 with Ross (60 min)
  • Executive Profile Kit — full course access
  • LinkedIn & CV line-by-line review with Ross (60 min)
  • Executive Networking Masterclass — full course access
  • Tailored networking strategy — who to target and how
  • Own The Interview — full course access
  • Live mock interview with Ross (60–90 min)
  • Feedback session with written notes & recording (30 min)
  • Deal-making Playbook — full course access
  • Personal market benchmarking & negotiation support
  • 6 months direct WhatsApp access to Ross
  • Lifetime access to all four digital courses

The Commitment Guarantee

If you complete the programme in full and don't see a meaningful improvement in the quality of your pipeline, your interview conversion rate, or your offer — Ross will work with you for free until you do. 

★★★★★

"I was sceptical that a career coach could genuinely add value at my level. I was wrong. The clarity call alone reframed how I was thinking about my next move.."

David L.
CTO · Pre-IPO Technology
★★★★★

"Ross reviewed my LinkedIn and told me in the first ten minutes why I hadn't been getting inbound. Two changes and three weeks later I had two headhunters reach out about really exciting roles."

Sarah W.
VP Product · Series B SaaS
One Conversation Changes Everything

Ready to make your next move the right one?

Book a no-obligation discovery call with Ross. In 30 minutes you'll get clarity on where you are, what's holding you back, and whether the programme is the right fit for you.

Book a 1-on-1 Call with Ross

Limited places available · Serious enquiries only