Attract Opportunities

The Executive Profile Kit

Attract more opportunities without applying and elevate your authority in your market.

Most senior executives are invisible in their own market — not because they lack the track record, but because their positioning doesn't reflect it. The Executive Profile Kit gives you the complete framework to overhaul your CV and LinkedIn profile, so the right people find you, recognise your value, and reach out.

Get Instant Access £149

What executives say

Real results from senior leaders who repositioned and got found

★★★★★

"Within three weeks of overhauling my LinkedIn using this framework, I had two inbound approaches from headhunters for roles I actually wanted. I hadn't changed anything else."

James R.

VP Engineering · Series B SaaS

★★★★★

"I'd been invisible on LinkedIn for years. I always assumed it was for mid-level people. The positioning framework completely changed how I think about my own narrative — and the results followed."

Sarah M.

Chief Product Officer · Fintech

★★★★★

"The CV module alone was worth ten times what I paid. I had been sending out a document that undersold me for years. Ross's approach helped me articulate impact in a way that actually lands."

David K.

CRO · Enterprise Software

What's inside

Everything covered in the kit

Module 01

LinkedIn Mastery

A complete overhaul of your LinkedIn presence — from your profile itself to harnessing the full power of the platform — so the right people find you and your authority is undeniable.

Why most executive LinkedIn profiles fail to attract the right opportunities

Included

Crafting a headline that positions you as the market authority

Included

Writing an About section that creates inbound demand

Included

Tailoring your experience section for maximum impact

Included

Optimising for LinkedIn search and recruiter discovery

Included

Social proof — recommendations, skills and credibility signals

Included

Profile visual identity — banner, photo and first impression

Included

The critical differences between early and late-stage targeting

Included

Leveraging LinkedIn beyond your profile

Included

The complete LinkedIn audit checklist and implementation guide

Included

Module 02

CV Optimisation

A senior executive CV that cuts through — structured, impact-led, and written to pass both the headhunter and the boardroom test.

The anatomy of a high-performance executive CV

Included

Writing achievement statements that quantify your commercial impact

Included

Structure, length and formatting for VP and C-suite roles

Included

Tailoring your CV for specific roles without starting from scratch

Included

Common mistakes where most executives go wrong

Included

The critical differences from your LinkedIn profile

Included

CV template and before/after examples from successful executives

Included

About Ross

15 years placing the world's best executives

Ross Johnston is the founder of Centric Search, one of Europe's leading executive search firms, and has spent 15 years placing VP and C-level leaders into some of the world's most ambitious technology companies.

Having sat on the other side of the hiring process — briefing the roles, screening the candidates, and advising the boards — Ross has an unmatched understanding of what makes a senior executive genuinely compelling to the market. Having led h250+ VP & C-level executive searches, he can show exactly how to build your positioning around what companies are looking for and how they're looking for it.

The Executive Profile Kit distils everything Ross has learned from hundreds of executive searches into a practical, proven system — giving you the insider knowledge that most executives never have access to.

Get instant access

Everything you need to get found, get called, and get hired

The Executive Profile Kit is a complete overhaul system — not generic advice, but the same insider framework Ross has used to position hundreds of VP & C-level leaders for today's market. One investment, lifetime access.

Full LinkedIn profile overhaul — 8 modules
Executive CV system — 5 modules
Optimise for search and recruiter discovery
Articulate commercial impact that resonates
Templates and before/after examples included
Permanent access — revisit any time

^£149

One-time payment
Lifetime access

Get Instant Access — £149

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FAQ

Frequently asked questions

Who is the Executive Profile Kit designed for?

The kit is built specifically for VP and C-level leaders in the technology sector. If you are a mid-level manager looking to step up, you will find value in the frameworks, but the examples, language and positioning strategies are calibrated for senior executives who want to attract C-suite and VP-level opportunities.

How is this different from a generic LinkedIn course?

Most LinkedIn advice is written for job seekers at any level. This kit is built on 15 years of executive search — Ross has led hundreds of executive hires and screened thousands of candidates. The frameworks are calibrated for how headhunters, talent acquisition, and hiring managers actually source and evaluate VP & C-level candidates.

How long will it take to implement?

Most executives work through both the LinkedIn and CV module within a week. However, the real value lies in implementing what we show you — the checklists are designed to make execution as straightforward as possible. You do not need to rewrite everything from scratch — the kit shows you how to restructure and reframe what you already have.

Do I get access immediately after purchase?

Yes. You receive instant access to all modules, templates and supporting materials as soon as payment is confirmed. There is no waiting period and no drip-release schedule. Everything is available from day one.

Is this relevant if I am not actively looking for a new role?

Absolutely. Many of Ross's private clients are not actively searching — they simply want to be visible to the right opportunities when they arise. A well-positioned profile works passively on your behalf, attracting inbound interest from headhunters and leadership teams without any active effort from you, and builds your network for when the time is right to make a move.

What is your refund policy?

Given the nature of digital products and the instant access to all materials, all sales are final. If you have a question about whether the kit is right for your situation before purchasing, please get in touch via the contact page and Ross will be happy to help you decide.