_edited.png)
Where do you sit?
Every executive operates at one of three levels. The question is - where are you now, and where do you want to be?
LEVEL 1:
Capable but Invisible
Decision-makers don't know you exist and opportunities aren't finding you. You're sending applications into the void and competing against hundreds of others for roles.
LEVEL 2:
Seen but Not Sought
Good opportunities are coming your way, but not consistently. You're making progress but there are still gaps keeping premium roles & offers just out of reach.
LEVEL 3:
Pursued and Valued
Opportunities are built around you. Companies compete for your attention. You have complete freedom over the work you do and how you're compensated.
Where do you sit?
Every executive operates at one of three levels. The question is - where are you now, and where do you want to be?
LEVEL 3:
Pursued and Valued
Opportunities are built around you. Companies compete for your attention. You have complete freedom over the work you do and how you're compensated.
LEVEL 2:
Seen but Not Sought
Good opportunities are coming your way, but not consistently. You're making progress but there are still gaps keeping premium roles just out of reach.
LEVEL 1:
Capable but Invisible
Decision-makers don't know you exist and opportunities aren't finding you. You're sending applications into the void and competing against hundreds of others for roles.
Where do you sit?
Every executive operates at one of three levels. The question is - where are you now, and where do you want to be?
LEVEL 3:
Pursued and Valued
Opportunities are built around you. Companies compete for your attention. You have complete freedom over the work you do and how you're compensated.
LEVEL 2:
Seen but Not Sought
Good opportunities are coming your way, but not consistently. You're making progress but there are still gaps keeping premium roles & offers just out of reach.
LEVEL 1:
Capable but Invisible
Decision-makers don't know you exist and opportunities aren't finding you. You're sending applications into the void and competing against hundreds of others for roles.
Take our 3-minute assessment and find out exactly where you sit—and what it takes to level up.
Where do you sit?
Every executive operates at one of three levels. The question is - where are you now, and where do you want to be?
Pursued and Valued
Opportunities are built around you. Companies compete for your attention. You have complete freedom over the work you do and how you're compensated.
Seen but Not Sought
Good opportunities are coming your way, but not consistently. You're making progress but there are still gaps keeping premium roles & offers just out of reach.
Capable but Invisible
Decision-makers don't know you exist and opportunities aren't finding you. You're sending applications into the void and competing against hundreds of others for roles.
Take our 3-minute assessment and find out exactly where you sit—and what it takes to level up.
Where do you sit?
Every executive operates at one of three levels. The question is - where are you now, and where do you want to be?
You Choose
Opportunities are built around you. Companies compete for your attention. You have complete freedom over the work you do and how you're compensated.
You Compete
Good opportunities are coming your way, but not consistently. You're making progress but there are still gaps keeping premium roles & offers just out of reach.
You Chase
You're capable but invisible to the market. Opportunities aren't finding you and you're competing against hundreds of applicants for roles you should be getting pulled into.
Take our 3-minute assessment and find out exactly where you sit—and what it takes to move up.
Where do you sit?
Every executive operates at one of three levels. The question is - where are you now, and where do you want to be?
Market Leader
Opportunities are built around you. Companies compete for your attention. You have complete freedom over the work you do and how you're compensated.
Rising Star
Good opportunities are coming your way, but not consistently. You're making progress but there are still gaps keeping premium roles & offers just out of reach.
HIdden Talent
You're capable but invisible to the market. Opportunities aren't finding you and you're competing against hundreds of applicants for roles you should be getting pulled into.
How we get you to the top
Moving up isn't about working harder. It's about focusing on the three drivers that actually determine how the market sees you.
Clear Vision
Know exactly where you're going—and how to get there. No more guessing, no more wasted energy on the wrong opportunities.
Elevated Visibility
Get on the radar of decision-makers who can open doors. Stop competing on job boards and start getting pulled into opportunities.
Compelling Authority
Command respect in every conversation. Build the reputation that makes top opportunities come to you—and negotiate from strength.
How to get to the top
Moving up isn't about working harder—it's about understanding how to get recognised and rewarded by your market.
Three Core Drivers
The key to unlocking leading roles and premium offers:
01
Clear Vision
The shift: Aspirational → Inevitable
Know exactly what you want and how to get it
02
Elevated Visibility
The shift: Unknown → Renowned
Get more opportunities with the right companies
03
Compelling Authority
The shift: Considered → Pursued
Land the roles and offers you really want
How we get you there
Moving up isn't about working harder. It's about focusing on the three drivers that actually determine how the market sees you.
Clear Vision
Know exactly where you're going—and how to get there. No more guessing, no more wasted energy on the wrong opportunities.
What you get:
-
Crystal clarity on your North Star (not just "next role")
-
Real-time market intelligence to make informed decisions
-
Strategic positioning for where your industry is heading
Elevated Visibility
Get on the radar of decision-makers who can open doors. Stop competing on job boards and start getting pulled into opportunities.
What you get:
-
A network that brings opportunities to you
-
Industry recognition beyond your current company
-
Inbound interest from the right headhunters and hiring managers
Compelling Authority
Command respect in every conversation. Build the reputation that makes top opportunities come to you—and negotiate from strength.
What you get:
-
Interview performance that positions you as the obvious choice
-
Clear differentiation from other candidates
-
Negotiation confidence that adds 6-figures to your offers
How we get you there
Moving up isn't about working harder. It's about focusing on the three drivers that actually determine how the market sees you.
Clear Vision
Get crystal clear on what you want and exactly how to get it. No more guessing, no more wasted energy on the wrong opportunities.
Elevated Visibility
Become known to the right people at the right companies. Get on the radar of decision-makers who can open doors.
Compelling Authority
Position yourself as the obvious choice. Build the reputation and presence that makes top opportunities come to you.
.png)
.png)
.png)
About Our System
I developed this framework after 15 years of working with over 1,000 VP and C-level tech executives at companies like Google, HubSpot, Samsung, and Airbnb.
The 3 Core Drivers emerged from a simple pattern: the executives who land premium roles & offers don't just perform better—they position differently. Most are brilliant at their jobs but unclear on how to position themselves strategically. They're missing one or two critical elements they can't see.
.png)
Ross Johnston
Hi—I'm Ross Johnston. I help senior executives accelerate their career.
I developed this framework after 15 years of working with over 1,000 VP and C-level tech executives at companies like Google, HubSpot, Samsung, and Airbnb.
The Three Core Drivers emerged from a simple pattern: the executives who land premium roles & offers don't just perform better—they position differently. Most are brilliant at their jobs but unclear on how to position themselves strategically. They're missing one or two critical elements they can't see.
Hi—I'm Ross Johnston. I help senior executives accelarate their career.
I developed this framework after 15 years of working with over 1,000 VP and C-level tech executives at companies like Google, HubSpot, Samsung, and Airbnb.
The 3 Core Drivers emerged from a simple pattern: the executives who land premium roles & offers don't just perform better—they position differently. Most are brilliant at their jobs but unclear on how to position themselves strategically. They're missing one or two critical elements they can't see.
About Our System
Ross Johnston
I developed this framework after 15 years of working with over 1,000 VP and C-level tech executives at companies like Google, HubSpot, Samsung, and Airbnb.
The 3 Core Drivers emerged from a simple pattern: the executives who land premium roles & offers don't just perform better—they position differently. Most are brilliant at their jobs but unclear on how to position themselves strategically. They're missing one or two critical elements they can't see.
Stay Ahead
Get weekly insights on advancing your executive career—straight to your inbox.
Stay Ahead
Get weekly insights on advancing your executive career—straight to your inbox.
Executives sit at four levels
The question is, where are you on the pyramid, and where would you like to be...
