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Ross Johnston
Founder - Xec-Hub
Leading global tech headhunter for 15+ years
Founder of Centric Search - leading executive search firm
250+ VP & C-level placements
Unlocked over £50m in combined income for executives
EXECUTIVE HIRES INCLUDE:
AIRBNB
UBER
KLARNA
SAMSUNG
VINTED
EXPEDIA
Led Executives Hires For
AIRBNB
UBER
KLARNA
SAMSUNG
VINTED
EXPEDIA
MONZO
DATADOG
Ross Johnston
Leading global tech headhunter for 15+ years
Founder of Centric Search - leading executive search firm
250+ VP & C-level hires into top tech companies
Unlocked over £50m in combined income for executives
Led Executives Hires For
AIRBNB
UBER
KLARNA
SAMSUNG
VINTED
EXPEDIA
MONZO
DATADOG
Led Executives Hires For
AIRBNB
UBER
KLARNA
SAMSUNG
VINTED
EXPEDIA
MONZO
DATADOG
After 15 years leading executive hires for companies like Airbnb, Uber, and Klarna - I saw the same pattern play out again and again.
The most talented leaders weren't always the ones who got the role—it was the ones who knew how to position themselves in the market. Too many exceptional executives stay invisible because they don't know how hiring managers and boards actually think.
​
They work harder, deliver results, but get passed over for people who understand the game. That gap—between talent and recognition—is what we close.
​
I've sat on both sides of the table. I know what makes a candidate stand out in a VP or C-level search, and what makes them forgettable. Now I help executives translate their achievements into the language that decision-makers understand, so they get the recognition and rewards they deserve.
Real Results for Our Members
We move the needle on the metrics that matter:
42%
Average Income Rise
Within 12 months of working with us
2:1
Interview to Offer
Conversion rate for our members
2x
Opportunity Uplift
Increase in relevant opportunities
Our Unfair Advantage
We're not like other career coaches—here's what sets us apart...
Focus
We work exclusively with VP & C-level executives in tech. Our entire approach is built around how hiring really works at this level.
Tailored
Bespoke approach for specific functional leaders. What works for a VP of Sales won't work for a CFO—we adjust accordingly.
Holistic
360° coverage to identify and remove career bottlenecks. We look at every angle of your positioning, presence, and performance.
Impact
Practical solutions forged from real-world experience. No theory—just what actually works based on 15+ years hiring executives.
Current
Live benchmark data and real-time market insights. We know what's happening in the market right now—and how you need to adapt.
Access
Confidential events and networking opportunities. Make meaningful connections that shape the trajectory of your career.
What Our Members Say
Direct feedback from executives we've helped level up.
"Getting clarity on where I sit in the market and giving me the confidence to negotiate more strongly has been invaluable."
VP Marketing
PE-backed SaaS
"I appreciated the no-nonsense approach. The time was well spent and extremely valuable."
CFO
PE-backed Consumer
"I can't recommend the interview coaching enough!"
Managing Director
AIM-Listed
"Ross really helped me position myself for my first VP Marketing role. I know now how to play to my strengths and beat out my competition."
Director Performance Marketing
FinTech
"Having the mirror held up in front of you might be uncomfortable, but my god it was helpful."
VP Sales
Series-C SaaS
"I've spent a lot of time (and money!) with career coaches but Ross' advice is so on the money - head and shoulders above anything else I've tried."
Chief of Staff
FTSE 250
What Our Members Say
Direct feedback from executives we've helped level up.
"Getting clarity on where I sit in the market and giving me the confidence to negotiate more strongly has been invaluable."
VP Marketing
PE-backed SaaS
"I appreciated the no-nonsense approach. The time was well spent and extremely valuable."
​
CFO
PE-backed Consumer
"I can't recommend the interview coaching enough!"
​
Managing Director
AIM-Listed
"Ross really helped me position myself for my first VP Marketing role. I know now how to play to my strengths and beat out my competition."
Director Performance Marketing
FinTech
"Having the mirror held up in front of you might be uncomfortable, but my god it was helpful."
VP Sales
Series-C SaaS
"I've spent a lot of time (and money!) with career coaches but Ross' advice is so on the money - head and shoulders above anything else I've tried."